Harmony Plaza — CRM & Ops
Premium residential development (16 buildings, 288 apartments) powered by Programmatic SEO architecture, interactive unit finder, and integrated real estate CRM backend.
Digital Product Architect, Full-Stack Engineer, Product Designer & SEO Lead
CRM & Ops
Production System
Why was this system built?
Slow and opaque new-development sales processes, disorganized lead inquiries, and weak search engine visibility for major residential projects.
How the platform delivers value
Programmatic SEO architecture + Interactive 3D apartment finder with custom filters + Integrated CRM dashboard for sales agents and contract tracking.
Key Architectural Modules & Deliverables
Programmatic SEO Architecture: High-intent landing page infrastructure capturing local and real estate investment search queries.
Interactive Apartment Finder ('Biram Stan'): Search and filter apartments by square footage, bedrooms, floor, and building with interactive floor plans.
Real Estate CRM Backend: Centralized investor and agent control panel tracking unit statuses (Available / Reserved / Sold), buyer pipelines, and contracts in real time.
High-Converting Visual UX: Premium presentation of architectural standards, energy efficiency ratings, and construction progress milestones.
Automated Lead Routing: Instant lead distribution to sales agents with real-time SMS and email notifications upon form submission.
288 apartments managed in CRM | Programmatic SEO architecture | Accelerated sales velocity via premium digital experience
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